Creativity, Inc.

“It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'

“Pixar has made some of the greatest stories of our time, but [the author]’s personal story, is perhaps the greatest story that has come out of Pixar.

“This book is one of the most intimate looks behind the scenes of a company’s culture, and the impact it has on the people, business and product.

“books recommended by Demis Hassabis

“I appreciate what Ed has tried to do with this book, and I'm a fan of his and Pixar. It was an enjoyable read, but if I was to complain about something it's that I felt the book was trying to be contrarian quite often in a slightly forced way. I ended up noticing a formula repeated many times: In this situation most people would think X... (I didn't, and I wasn't fully sold that most would), but I think Y (I agree and I've heard something similar said several times before). Of course, there was a distribution of reactions to these statements - some I thought were relatively unique and interesting (e.g. negative spaces in art, a well-articulated defense of errors), and some were somewhat forceful (e.g. do not resist change - okay, thanks). I could also notice a persistent undertone of pride for Pixar employees, with statements such as "Do you see now why I love to work here?". Somehow I have slight negative reaction to it. I understand he's very excited and Pixar is his baby, but for m

“This book reinforced his belief in building a culture where people are trusted to make decisions and innovate rapidly.

“Whilst mainly about the history of Disney Pixar this book is a fantastic insight into how a business or operation benefits from creative minds and creative approaches.